Texas Focus: Man in the Can

Texas Spirit Theater | NR | 38 min. | Documentary, Action

April 5, 2018 7:00pm - 8:30pm

Join the Bullock Museum for a screening and conversation about the Texas rodeo documentary Man in the Can.

Man in the Can chronicles the personal journey of a minor league rodeo clown trying to make it to the major leagues before he gets taken out by a bull.

Event Details

Man in the Can relates the story of Ronald Burton, a rodeo clown who truly feels that this profession is his calling.  A film by Noessa Higa, Man in the Can was shot in various cities across Texas and provides a deeper look at the tight-knit rodeo community.

A cinematic exploration of the Texas narrative, the Museum's Texas Focus Film Series highlights stories by, for, and about Texans. This evening's program is shown in conjunction with our special exhibition, Rodeo! The Exhibition, and includes a film screening and Q&A with documentary subject, Ronald Burton and special guest moderator, Rob Golding, CEO of Rodeo Austin.  Come early at 6pm for a welcome reception with cash bar.

Please note: Entrance for this screening will be at the IMAX lobby doors.

Your ticket purchase supports the Bullock Museum's exhibitions and educational programming.

Film Credits

Rating: NR
Suggested age: 13+
Director: Noessa Higa
Runtime: 38 min.
Genre: Documentary, Action
Release year: 2015

About the Film

Man in the Can was shot in Amarillo, Burnet, Gatesville, Brenham, Llano, West and Waxahachie, Texas and across many other areas.

Man in the Can won Best Documentary at the Hill Country Film Festival in 2015, the Audience Award at Dances With Films and the Best Documentary award at the Snake Alley Festival of Film. 

About the Filmmaker

Noessa Higa began her career in feature development at Sony Pictures, and has worked in production on many films including Pixels, Click, The Longest Yard, The Benchwarmers, The Haunted Mansion, Anger Management and Big Momma’s House. She is the head of research for Disney’s remake of The Lion King (2019). Noessa also co-founded Spiritclips.com, which was acquired by Hallmark. Man in the Can is Noessa’s directorial debut, as well as her first time shooting and editing. She spent many months on the rodeo circuit as a one-woman production. The film premiered at Hill Country Film Festival where it won Best Texas Film. The film also won the Audience Award at LA-based Dances With Films, Best Documentary at Snake Alley Festival of Film in Iowa, and was invited to screen at the ProRodeo Hall of Fame in Colorado and the Wrangler National Finals Rodeo in Las Vegas

About the Guest Speaker and Moderator

Guest Speaker

Ronald Burton is from Philadelphia, Mississippi, 90 miles northeast of Jackson. He got his start in rodeo over 20 years ago, first as a bull rider, then as a professional rodeo clown and bullfighter. Ronald has picked up numerous distinctions and awards on the rodeo circuit, and travels all over the country entertaining rodeo fans of all ages.


Rob Golding is Chief Executive Officer for Rodeo Austin, an Austin, TX based non-profit that raises over $2 million each year for Texas youth. Rodeo Austin was established in 1938 and Rob is focused on helping reintroduce and reinvigorate Rodeo Austin’s iconic event in a dramatically changed and booming Central Texas economy. Previously, Rob was a founding Principal, Chairman and Chief Executive Officer of Live Oak Gottesman,  a privately held, full service commercial real estate company headquartered in Austin, Texas.  Rob began his career in commercial banking with First Chicago Corporation and later with Texas Commerce Bancshares (TCB), now JP Morgan Chase, where he served as senior vice president of real estate and then as president/CEO of TCB-Barton Creek in Austin.

About the Texas Spirit Theater and Tickets

The Texas Spirit Theater located on the Bullock Museum's second floor is one of the most beautiful film experiences in Austin and features multi-sensory special effects such as lightning, rain, and other surprises.

Museum Members enjoy free unlimited IMAX® documentary films, discounts on feature film tickets, free exhibition admission, discounts in the Museum Store, and more. Learn More.

Learn about ticket prices, refund policies, and parking (free after 5 pm). For evening programs, please enter through the Bullock Museum IMAX Theatre.