Barbie Fashion Designer CD-ROM

A blockbuster that blazed a trail in the "girl games" market

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Mattel’s Barbie Fashion Designer was a runaway success following its release in 1996, opening the video game market for future girl games. Selling more than 500,000 copies in its first two months, Barbie Fashion Designer outsold industry giants DOOM and Quake.

The game's success demonstrated that interactive media aimed specifically at girls had strong market appeal. In the game, players designed clothes for their dolls by choosing from a menu of themes such as vacation or party outfit, styles such as jackets or pants, and patterns and colors. Players printed the outfit on special paper-backed fabric, and color markers, fabric paint, and other materials were included in the packaging.

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Barbie Fashion Designer CD-ROM Artifact from Austin
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