The Octopus Project to choreograph Bullock Museum’s special-effects theater for first time

Final show on band’s U.S. tour promises to be out-of-this-world

APRIL 25, 2017 (AUSTIN, TX) — "It’s like getting the keys to a spaceship and being asked to drive," the Octopus Project said of choreographing Austin’s Texas Spirit Theater for the final show of the band’s East Coast tour to promote the new album, Memory Mirror.

Austin-based band, The Octopus Project, kicked off its Memory Mirror East Coast tour in April and will host special hometown album release performances (one night only) of the live Memory Mirror Multisensory Menagerie on Friday, May 12 at the Bullock Texas State History Museum, 1800 N. Congress Ave.

Hosting an early and late show, the band will use the unique facilities of the theater to present, for the first time ever, a musical live performance of Memory Mirror featuring 9-channel surround sound, immersive multi-screen visuals, rumble seats, indoor weather effects, and more, according to Bullock Museum Director of Film and Theaters Josh Jacobs.

"This presentation is the first time the museum has invited an artist to choreograph the special-effects theater to enhance a musical performance," Jacobs said. "We’re very excited and this is a performance not to be missed."

The band has created a surreal visual tour of their new album that brings to life each of the album’s 13 tracks with matching psychedelic and experimental visuals.

Memory Mirror was recorded by the band’s own Robot High School label. Formed in 1999, The Octopus Project has toured worldwide, playing festival stages such as Coachella and Lollapalooza, and has been handpicked to support artists like Aesop Rock, DEVO and Explosions in the Sky, among others.

The 200-seat Texas Spirit Theater is Austin’s only multi-sensory special-effects theater. In a cinema for the senses, signature museum films are accompanied by a variety of weather effects and seat-rumbling surprises.

The museum has expanded its film programming to include daily screenings, film premieres, special features, and signature live music and other performances. Details at

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Support for the Bullock Museum’s exhibitions and education programs provided by the

Texas State History Museum Foundation.


The Bullock Texas State History Museum in downtown Austin includes three floors of exhibitions, an IMAX® theater, a special-effects theater, café, and Museum Store. The Museum collaborates with more than 700 museums, libraries, archives and individuals to display original historical artifacts and produce exhibitions that illuminate and celebrate Texas history and culture. Named for the state's 38th Lieutenant Governor, Bob Bullock, the iconic building is at 1800 N. Congress Avenue. For more, visit or call (512) 936-8746.

Texas Spirit Theater

This press release is part of the Texas Spirit Theater Media Kit

Enjoy one of the most beautiful film experiences in Austin, the Bullock Museum's Texas Spirit Theater, a special-effects space that immerses visitors in the film with crackling lightning, pounding rain, and a few other surprises. Texas is a part of film history and continues to be a hub of talent and creativity. The Bullock Museum film program includes daily screenings, film premieres, special features, and signature programs, including the Texas Focus Series and B Movies & Bad History. View Media Kit