IMAX with Laser to launch 10/8 at the Bullock

Reopening events to include classic favorites re-mastered for IMAX

Sept. 27, 2016 (AUSTIN, TX) — The Bullock Museum IMAX® Theatre, located in downtown Austin will reopen to the public next week, featuring a renovated theater and the newest movie projection technology available. The first theater in Texas, and one of only a handful in the world, to offer movies using the new proprietary IMAX® with Laser system, the museum will host a series of special screenings for members before the theater re-opens to the public on Oct. 8, 2016.

Included in the IMAX with Laser opening-week lineup are one-time, special screenings of films created or re-mastered for the IMAX format. Family and fan favorites include: The Jungle Book 3D (2016) on Oct. 8 at 4 p.m.; The Wizard of Oz (1939) remastered in IMAX 3D on Oct. 9 at 4 p.m., Indiana Jones and the Raiders of the Lost Ark 2D (1981) on Oct. 10 at 7 p.m., Top Gun 3D (1986) on Oct. 11 at 7 p.m.; and Ghostbusters 3D (2016) on Oct. 12 at 7 p.m. A second wave of programming will be announced early next week.

From August through early October, the Bullock Museum IMAX Theatre installed new dual 4K laser projectors and enhanced 12-channel immersive audio systems and renovated the 329+-seat theater. Luxury seating, new carpet, and expanded concessions will enhance the moviegoing experience for visitors.

Laser technology represents a quantum leap forward in cinema technology — providing audiences with the most vivid digital images ever to appear on screen, combined with a whole new level of immersive audio. The technology will enable the theater to deliver the full array of the highest-quality IMAX digital content available.

The IMAX with Laser system is designed for both 2D and 3D formats with output nearly 50 percent brighter than existing systems. The new technology will allow for a significantly larger color range, which means viewers can see colors never before seen on screen.

The projection will fill the biggest screen in Texas and audiences' field of vision more effectively than the current system, and images will reach the highest contrast level available anywhere.

The technology will offer the sharpest, brightest, clearest and most vivid images ever created on screen with more contrast and a wider gamut of colors means more detail in the image and even more intense, lifelike images, creating a heightened level of realism that makes audiences feel like they are part of the movie.

The museum also will install a next-generation sound system delivers doubles the sound level through an enhanced 12-channel system with boosted sub-bass. Additional speakers above the audience and on both sides of the theater provide an unrivaled, visceral sound experience. In addition to new projection and audio systems, new 3D glasses will optimize the advanced 3D technology system, and new theater seats and carpeting will be installed.

The Bullock Museum IMAX Theatre grand reopening will kick off Oct. 7, 2016 as the Bullock Museum hosts the Austin opening-night screening of Voyage of Time: The IMAX Experience. An examination of the birth and death of the known universe, the new film from Director Terrance Malick takes audiences on a vast, yet personal, journey that spans eons, from the Big Bang to the age of the dinosaurs to our present human world and beyond.

Visit, or follow @BullockMuseum on Facebook and Twitter, to learn more about this exciting project and the museum's exhibitions, films and programs.

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Support for the Bullock Museum's exhibitions and education programs provided by the Texas State History Museum Foundation.


The Bullock Texas State History Museum in downtown Austin includes three floors of exhibitions, an IMAX® theater, a special-effects theater, café, and Museum Store. The Museum collaborates with more than 700 museums, libraries, archives and individuals to display original historical artifacts and produce exhibitions that illuminate and celebrate Texas history and culture. Named for the state's 38th Lieutenant Governor, Bob Bullock, the iconic building is at 1800 N. Congress Avenue. For more, visit or call (512) 936-8746.

Bullock Museum IMAX

This press release is part of the Bullock Museum IMAX® Theatre Media Kit

The Bullock Texas State History Museum has been proud to provide the largest IMAX® screen experience in Texas since opening in 2001. The Bullock was the first theater in Texas, and one of only a few in the world, to offer movies using the new IMAX® with Laser system. The sharpest, brightest, clearest and most vivid images ever created on screen, combined with a new level of immersive audio, enhance the intensity of the IMAX Experience®. The 329-seat theater is home to the biggest screen in Texas – six stories high and 84 feet wide – and Austin's only certified Giant Screen. View Media Kit